Case Study 2 - Pvris - You and I

I have also chosen this song as one of my case studies because it is a alternative type of Rock which would relate with my chosen genre.

The video starts with a TV sort of buzzing sound which lets the audience know that the video is going to start and catches their attention. It the moves onto the main singer filmed in water as if she was drowning, this attracts the audience to listen closely to the lyrics in order to get an understanding of the video itself. The video gets very personal when you see a close of up the main singer performing the song and then seeing a shot of her crouched on the floor naked. This shot makes the audience feel connected to the singer as it is a way of her expressing herself without holding back.

As the video goes on you start seeing glitching on the screen when the beat of the song gets slightly faster, this effect has been edited on to show the disruption in her feelings as she sings about her and her lover. The chorus of the song shows a shot of the main singer as if the camera was glitching around her face to show her emotions. There are fast cutting rates when she is singing 'ooh oooh ooh' while its switching from the water scene, to her performing and to her covered in paint. When she is covered in red paint, she looks very devil like which can represent that love can be a bad thing and she is laying on the floor moving very fast which adds to this.

The bokeh effect used in black and white allow the audience time to have a personal moment to relate with the song and have their own thoughts about the lyrics without the input of the images in the video. There are faded parts in the video which can link with the lyrics 'if we can keep our love alive', and may show that their love is already fading and may be harder to keep it alive.

The video ends very slowly shot in the water scene just as the beginning of the video, which can show that their love has died and she has drowned in her emotions. The beginning of the music video could of showed what can happen and the end showed what actually happened.
The use of black and white and motion sickness effects are very typical to rock videos. The video being performance based is also very rock like as it allows the audience connect to the song and the perform as the singer shares the emotion to them. This is on element I want to use in my own music video, along side the water shots.