Case study 1 - BMTH - Avalanche

I have chosen this as on of my case studies because it relates to the genre I chose for my main music video which is Rock. The video starts off slow and the camera slowly moves closely towards the stage where the rest of the video is performed. It starts off as a dark room and gradually lightens up as you can see the lights surrounding the stage which are focused on the band. The song quickly becomes upbeat and with the energy of the song rising, the cutting rates also become a lot faster compared to the beginning of the video. The pace of the video is very appropriate for the song as the instrumental is very fast due to being a rock song. This attracts the audience to watch the video very closely as it is moving fast and they may not want to miss something out.

The video is produced by combining many videos filmed at different concerts where the band has performed. As you can tell the video is performance based as you can see the band performing their song on stage and many close ups of the main singer of the band. This makes the video very personal to the band as they have the chance to be in the video performing their song and selling it.

Despite the video mostly being fast paced, there are some slow motion parts such as when the drummer is playing the drums which is captured from a birds eye view and some of the high shots of the crowd are also edited in slow motion to give the audience time to see what is going on in the crowd. Most of the times when the chorus is sang, the video has a shaky effect as if there really was an avalanche and the ground was shaking, this can also relate to the loudness of the concert room because you can see vibrations in the room from the base of the speakers.

There are many flashing lights through out the video which can result in the audience struggling to concentrate on the video for too long. The video ends in a slow way just the same way as it started which makes it look very put together and professional.
The role of performance allows the singer transmit the emotions he feels and wants to give off to the audience. It is very typical for a rock video as most of them are performance based. I would like to incorporate the element of the dark room with lights only shining on the band on the stage and also the slow motion parts.